Search Engine
Optimization
One obvious way to increase
traffic is to take measures to increase your page ranking. This means paying
attention to keyword density, prominence, and proximity, title tags, and <meta>
tags, particularly description. All of these items help to indicate the focus of
your page and differentiate the pages of your site, one from the other. To find
out more about these aspects of SEO, see the articles "Determining Keyword
Density," "What Are <meta> Tags?" "More About <meta> Tags," and "Key to Good
Title Tags."
Directory and
Search Engine Listings
Directory listings are a
good way to spread the word about your website. Google, in fact, recommends both
ODP/DMOZ and Yahoo! as being worthwhile. Since ODP/DMOZ has many partners and
provides free listings, acceptance results in your website information being
spread around. You can also submit your URL directly to search engines. In all
cases, check that you are not listed before sending in a request, and carefully
follow any guidelines for submissions. For more information, see the article
"Getting Listed in ODP/DMOZ."
Domain
Forwarding
One thing that may be
limiting your website traffic is your domain name. Perhaps the name you
originally choose had some dashes or alternate spelling as a way of getting
close to the name you wanted but that was already registered. Two things you can
do if you suspect a domain name issues are: keeping an eye out at resellers and
auctions in case a better name becomes available and thinking of other names
that contain keywords that people this article has all rights reserved and is
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good name comes your way, you can set up domain forwarding to link to your
existing site, increasing your traffic by creating more roads in. For more
information, see the article, "Many Uses of Domains."
Using Links
Linkbaiting is the name
given to the content you put on your site that note only brings visitors back
but lead them to create links to your material. These not only bring you traffic
in their own right, but they signal to search engines that visitors value your
site and are a factor that can help to increase your page ranking, which in turn
may lead to more site traffic.
Linkbaiting includes
providing your site visitors with unique news, analysis, research, interactive
features, provocative accounts, and thematically related, desirable freebies.
Link exchanges, used with care, can also increase your web traffic. To read more
about linkbaiting and link exchanges, see the article "Link Exchanges and More."
Repeat Visitors
Many of the items that are
included in linkbaiting techniques are also means to increase the likelihood
that visitors will return to your site again and again. In addition to those
techniques, pay attention to keeping your website material fresh by updating
regularly.
Spreading Your
Web Address
Get used to thinking about
communications as opportunities to spread your web address. In your stationery
logo, in your email signature line, on your business cards, in your
advertisements on television, radio, or print media, and on posters and
billboards, make your web address an integral part of your promotion campaign.
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